Sunday, March 1, 2015

Press Release: Nicole by OPI Coca Cola Collection

Press Release

Good morning! I just got word that Nicole by OPI is teaming up with Coca Cola for 6 limited edition, soda inspired shades. I have the press release attached below. I can't wait to see how these differ from the original OPI Coca Cola Collection release--seems interesting that they are doing it a second time. Maybe they had more than one idea for each soda and this is a way that they can release them under the Nicole line. These should be in stores now or very soon. Let's take a look:

NICOLE BY OPI TEAMS UP WITH COCA-COLA® TO PUT CLASSIC COLOR AT YOUR FINGERTIPS

THINK: Color your world with Nicole, a Coke, and a smile!

WHAT THEY ARE: Six limited edition nail lacquers inspired by the world’s best loved Coca-Cola beverages. Coca-Cola delivers beverages to meet your active lifestyle and Nicole by OPI delivers a bright palette of colors that add “pop” to your look. Available in Coca-Cola original, the lighter side of Diet Coke, the sweet citrus pop of Fanta Orange, a fruity burst of Fanta Grape, the sparkling effervescence of Sprite, and the next generation refreshment of Coke Zero. Nicole by OPI + Coca-Cola invite you to experience “The Real Thing.”

The Coca-Cola collection includes:
Always a Classic Coca-Cola
This classically gorgeous bright red is refreshingly stylish.

DC Lover
 Scintillating silver with iconic-Coke red sparkle.

The Look is Orange
 Put the squeeze on this bright and stylish orange!

In Grape Demand
 People are lining up to get their hands on this yummy plum.

Seriously Citrus
No kidding...this clean, sparkling green with refreshing, cool white is gorgeous!

Zero is My Hero
Just in time, this darkly rich burgundy has come to my rescue!

WHERE TO FIND IT: Discover the collection in the U.S. at select CVS, ULTA Beauty, Kmart, ShopKo, Harmon, and Giant Eagle locations in March 2015 for $6.99. Available in Canada at select Walmart and Jean Coutu locations for $10.99.

About Nicole by OPI:
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based on OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers. Known for its celebrity collaborations and partnerships, the brand invites consumers to be creative and confident by expressing themselves through color. Currently, Nicole by OPI range boasts over 80 shades, and serves as the color authority for the younger demographic.
About The Coca-Cola Company: The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company. 
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